SEO Services

My Experience

I’ve been working in SEO for over 10 years. I started my SEO journey when I was Website & SEO Manager for Golfbreaks.com and Teeofftimes.co.uk. I helped drive how the website performed in search engines and managed a small team to ensure the strategy was executed. I also ensured that any changes to search engine algorithms were monitored and we acted upon these updates to ensure the website’s maintained their search engine positions.

I then started providing freelance SEO consultancy services and have been doing so for over 7 years. During this time I have worked across a variety of industry sectors to help build their online presence and grow their search engine performance.

I also work as SEO Specialist for a digital marketing company, Above Digital and as a freelance in many SEO agencies.

My Services

I can develop your SEO and grow the amount of organic traffic to your website. I currently offer the following SEO services.

On-Site SEO

On-site SEO looks at what can be done on the actual website to drive traffic and achieve higher ratings in search engine result pages (SERPs). On-site SEO is a lot to do with how a website has been built as well as about editing and updating the website content to increase keyword topics and relevance.

My services include:

Keyword Research

Keyword research is essential for any business and fundamental to SEO practice. Keywords are at the heart of any SEO strategy and will help ensure you can achieve return for your SEO investment. By making sure you have the right keywords for your website it will mean that you can rank well and convert the targeted and relevant traffic you receive.

Complete SEO audit

I can carry out an SEO audit on how the website can be improved. The SEO audit will look at the technical, content and reputational aspects of a website. Fundamentally, it looks technically at how search engines encounter the website and the technological aspects that influence how search engines understand the content it finds. Content-wise it looks at the user demand on keywords and at the website’s wider online reputation and usability.

I have previously done SEO Audit’s for the Cloud Computing Centre, The Eclipse Group, UK Furniture, Eventful Stays and Maximise Stag and Hen Parties.

More detail on the SEO audit can be provided if required but by implementing this audit it provides a great foundation and knowledge to know the current SEO state of your website, the work required to fix issues and how to improve SEO in a step-by-step process. It ensures that SEO isn’t tackled in an ad-hoc manner but in a cohesive and researched manner so the real issues are fixed.

Implementation of the findings from the SEO audit

Once you have received the SEO audit you may decide that you need a SEO contractors help with implementing the recommended changes. Until the SEO audit is carried out I can’t say what results will come back and the level of change that is required on your website. However, I in effect, become your ‘SEO Manager’ and work for your company to get the recommended changes implemented.

Items that I cover can be updated in a content management system such as –

  • Keyword research and analysis
  • Existing content updating
  • New content creation including SEO copywriting
  • Page title, meta description and keyword development
  • Heading (H1, H2, H3) generation including ensuring an appropriate structure to all web pages
  • Terminology creation (based on keywords)
  • Image optimisation – review and development of alt-tags on images and filename of saved images
  • Internal linking review and update
  • 404 messaging development
  • Ensuring clean HTML code through a content management system (including WC3 validation)
  • Content writing

I can write new website copy and update existing website copy to ensure that it meets user demand and keywords (for SEO).

Content – Website, Articles and Blogs

I am able to write content based on keywords and subjects requested by website owners to ensure that website content is fresh and constantly updated.

SEO management and monitoring

Continual SEO management and monitoring is available. This ranges from continuous SEO work on your website to reporting on and measuring the SEO weekly/monthly through a website analytics package (e.g. Google Analytics which has been installed by you).

If you gave any questions, please contact me at sarah@websiteconsultancyservices.co.uk.

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